ESM 306 - Esports Business Models

The course addresses the development, implementation, and application of Esports business models. Within the unique and innovative models for Esports entities course topics center on the analysis organizational concepts including decision making, organization of resources (physical and human), investor options, and stakeholder needs. The nine key elements of a business model including: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure are addressed within the Esports ecosystem.

Prerequisites & Notes
Junior standing or permission of instructor

(Cr: 3)