BUS 200 - Marketing

FA/SP

An introductory overview of marketing in the modern business world. Techniques for the application of key marketing frameworks and tools for analyzing customers, competition, and marketing strengths and weaknesses are examined. Emphasis is placed on methods for the selection of target markets. Strategies that integrate product, price, promotion, place, and people to meet the needs of a target market are studied. Ethical considerations of marketing are explored.

Prerequisites & Notes
Sophomore class status or permission of instructor

(Cr: 3)