BUS 207 - Advanced Data Collection Tools for Marketing

This course involves in-depth study of survey design techniques, including use of a survey hosting platform (e.g. Qualtrics). Topics and course descriptions will change from semester to semester. Examples of topics include survey design, ethical considerations in human subjects’ research, mastering advanced features in a survey platform, and using tablets for data collection in field studies. Students may take more than one section of this course providing the topic is different from one section to the next. 

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