Total Degree Requirements - 68 Credits

Required Curriculum

Total Degree Requirements - 68 Credits

Required Curriculum

Freshman - Credits: 36

• ART 102 - Visual Art and Cultural Values II: Early Fourteenth Century to the Present (Cr: 3)

• (Aesthetic Awareness)

• BUS 110 - Business Computers I (Cr: 3)

• (Elective 1)

• BUS 120 - Business Fundamentals I (Cr: 3)
• CMM 106 - Media and Culture I (Cr: 3)
• CMM 107 - Media and Culture II (Cr: 3)
• ENG 103 - Public Speaking (Cr: 3)

• (Elective 2)

• ENG 106 - English Communication (Offered in Spain) (Cr: 3)

• (SUB INT100)

• ENG 111 - Critical Reading and Writing I (Cr: 3)
• ENG 112 - Critical Reading and Writing II (Cr: 3)
• IDS 110 - Introduction to International Studies (Cr: 3)

• (Global Issues)

• IDS 215 - Human Rights in Society - STTP* (Offered in Spain) (Cr: 3)

• (Values and Ethical Reasoning)

• MCA 103 - Advertising Fundamentals (Cr: 3)

Sophomore - Credits: 32-33

• BUS 200 - Marketing (Cr: 3)
• BUS 270 - Communicating in Business (Cr: 3)

• (Elective 3)

• CMM 207 - Writing for Media (Cr: 3)
• ENG 102 - Introduction to Literary Studies (Cr: 3)

• (Literary Perspectives)

• ENV 150 - Environmental Issues (Cr: 3)

• (Science and Technology) 

• INT 200 - Internship II (Cr: 2)
• IDS 316 - Intercultural Communication (Cr: 3)

• (World Cultures)

• MCA 203 - Public Relations (Cr: 3)
• MCA 204 - Promotional Writing and Editing (Cr: 3)
• MTH 116 - Mathematical Problem Solving (Cr: 3)

• (Quantitative Reasoning)

• PSY 100 - General Psychology (Cr: 3)

• (Individual and Society)

Junior - Credits: 31

• Two Electives   (Cr: 6)

• BUS 215 - Marketing Analytics (Cr: 3)
• BUS 305 - Human Resource Management (Cr: 3)

• OR

  Elective (Cr: 3)

• BUS 320 - Organizational Behavior (Cr: 3)

• (Major Elective 1) 

• CMM 306 - Social Impact of the Media (Cr: 3)
• CMM 370 - Communication Research Methods (Cr: 3)
• CMM 379 - Semester Internship Strategies (Cr: 1)
• CMM 380 - Media Ethics (Cr: 3)

• *(or in Summer Sophomore year)

• GD 105 - Introduction to Computer Graphics (Cr: 3)
• MCA 312 - Strategic Media Planning (Cr: 3)
• MCA 335 - Social Media and Marketing (Cr: 3)

Senior - Credits: 27

• CMM 480 - Semester Internship (Cr: 12)
• MCA 489 - Senior Research (Cr: 3)
• CMM 490 - Senior Thesis (Cr: 3)
• BUS 450 - Dynamics of Leadership (Cr: 3)

• OR

  Approved Elective (Cr: 3)

• MCA 405 - Campaign Planning and Client Services (Cr: 3)
• CMM 415 - Creative Portfolio Development (Cr: 3)

Learning Outcomes

Upon completion of the marketing communication/advertising program, students will:

• Demonstrate an understanding of how marketing communication works and persuades.
• Explain the ways in which marketing communication is central to our cultural language.
• Plan, implement, and evaluate marketing communication programs.
• Analyze ethical issues related to marketing communication.
• Communicate effectively in written form within the conventions of the communication discipline.
• Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the discipline. 
• Demonstrate integrated learning skills by making connections between classroom learning and professional life in the marketing communication discipline.