MCA 312 - Strategic Media Planning

SP
Students learn the planning process used to develop a marketing campaign. Utilizing research and data, students develop effective marketing planning. After studying case studies of real-world strategic marketing and media plans, students develop, present, and defend their own strategic marketing and media plans based on specific marketing objectives. The course emphasizes creative problem solving with hands-on group work that simulates a real-world work environment.

Prerequisites & Notes
MCA 103 and junior class status

(Cr: 3)