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Nov 09, 2024
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2024-2025 Endicott College Academic Catalog
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BUS 307 - Market Research
FA/SP
This course discusses the tools and techniques available for gathering, analyzing, and using information to aid marketing decision making. It covers topics such as problem definition, research design formulation, measurement, research instrument development, sampling techniques, data collection, data interpretation and analysis, and presentation of research findings.
Prerequisites & Notes
BUS200 or permission of instructor.
(Cr: 3)
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