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Nov 21, 2024
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2024-2025 Endicott College Academic Catalog
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MCA 103 - Advertising Fundamentals
FA/SP
An introductory course on the basic principles and practices of advertising. The focus will be on the history and effects of advertising on society and culture. This course also explores how to plan and implement advertising programs through effective research, strategic planning, segmenting target audiences, creative copywriting and design, and understanding media planning and buying.
(Cr: 3)
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