| |
Jan 30, 2025
|
|
|
|
|
2024-2025 Endicott College Academic Catalog
|
BUS 460 - Brand Management
FA/SP
Recognizing the strategic importance of branding, this course examines theories and strategies for building, leveraging, and defending strong brands, and showcases current opportunities and challenges facing brand managers. Emphasis is placed on understanding psychological principles at the consumer level that will improve managerial decision making with respect to brands.
Prerequisites & Notes
BUS 200 or MCA 103 or permission of instructor
(Cr: 3)
|
|