BUS 360 - Retail Management

FA/SP
Examines the professional management of various types of retail institutions from the perspective of a professional manager and from that of an entrepreneur. Includes a topical analysis of the retail mix: organization and personnel policies, merchandise selection and pricing issues, display and store layout, promotional policy, and services retailing. Emphasis is on comprehensive planning, control, and integration of high-performance retail strategy.

Prerequisites & Notes
BUS 200 or permission of instructor

(Cr: 3)