BUS 330 - Consumer Behavior

FA/SP
Study of the consumer as a decision maker. Social and psychological influences on purchasing decisions are examined with emphasis on their implications for retail marketing strategy. Topics include: external and internal influences on consumer lifestyles, the nature of consumer motivation, the purchase decision process as it relates to the consumption of consumer goods and services, and appropriate marketing responses. Satisfies the Diversity, Equity, and Inclusion requirement.

Prerequisites & Notes
BUS 200 or MCA 103 or permission of instructor.

(Cr: 3)