Nov 28, 2021  
2021-2022 Endicott College Academic Catalog 
  
2021-2022 Endicott College Academic Catalog

BUS 207 - Advanced Data Collection Tools for Marketing


This course involves in-depth study of survey design techniques, including use of a survey hosting platform (e.g. Qualtrics). Topics and course descriptions will change from semester to semester. Examples of topics include survey design, ethical considerations in human subjects’ research, mastering advanced features in a survey platform, and using tablets for data collection in field studies. Students may take more than one section of this course providing the topic is different from one section to the next. 

Prerequisites & Notes
BUS200 or HTM213 or SM 203 or permission of instructor. Course may be repeated up to 3 times for academic credit, as long as the course content is different.

(Cr: 1)