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May 08, 2024
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2021-2022 Endicott College Academic Catalog [ARCHIVED CATALOG]
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MKTG 531 - Sales Force Management
This course focuses on the processes and best practices for managing a sales force. Sales strategies and techniques will be examined. The course will focus on the optimal use of sales teams to promote brand, manage customer relationships, and generate increased revenue for the firm.
(Cr: 3
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