HMT 570 - Strategic Marketing in Global Hospitality

Strategic Marketing in Global Hospitality is a comprehensive course focused on problems and strategies specific to marketing and branding within the global hospitality industry. Topics will include: concepts of service science design and engineering of services, building brand loyalty, design thinking for coupling marketing strategies & partnerships within financial structures, and managing quality for the consumer perspective. Additionally, this course will allow students to explore modern tools and strategies in marketing and branding for the hospitality industry, to include the use of data analytics in developing a marketing strategy.

(Cr: 3