Aug 09, 2022  
2021-2022 Endicott College Academic Catalog 
2021-2022 Endicott College Academic Catalog

BUS 426 - Marketplace Simulation

This course addresses challenges associated with achieving market success with innovative products and processes and helps to develop skills that enable rapid response in dynamic markets. This course includes topics faced by managers who wish to turn opportunity into viable organizations that create economic and social value. Students work in entrepreneurial groups and incorporate assessments of personal skills, markets, initial sales strategies, funding and technology. The course empowers students to develop entrepreneurial capabilities.

Prerequisites & Notes

(Cr: 3)