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Nov 21, 2024
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2021-2022 Endicott College Academic Catalog [ARCHIVED CATALOG]
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ESM 205 - Esports Management Marketing and Fan Engagement
FA/SP
In this course, students explore the uses of Esports as a promotional vehicle. Students apply fundamental sport marketing concepts to the Esports industry to fully promote/market Esports games, Esports leagues, Esports teams, and Esport sathletes over the course of the semester. The class also provides an in-depth analysis of Esports as a product, Esports consumer markets, and Esports product markets.
Prerequisites & Notes
ESM 101
(Cr: 3)
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