Mar 21, 2023  
2021-2022 Endicott College Academic Catalog 
2021-2022 Endicott College Academic Catalog [ARCHIVED CATALOG]

ESM 205 - Esports Management Marketing and Fan Engagement

In this course, students explore the uses of Esports as a promotional vehicle. Students apply fundamental sport marketing concepts to the Esports industry to fully promote/market Esports games, Esports leagues, Esports teams, and Esport sathletes over the course of the semester. The class also provides an in-depth analysis of Esports as a product, Esports consumer markets, and Esports product markets.

Prerequisites & Notes
ESM 101

(Cr: 3)