May 19, 2024  
2021-2022 Endicott College Academic Catalog 
2021-2022 Endicott College Academic Catalog [ARCHIVED CATALOG]

ESM 200 - Esports League Operations

This course dissects the power of Esports leagues in fan engagement, the methods to use sport marketing techniques to communicate to fans, social media strategies employed by Esports managers, the development of team structure, player management, and league regulations for the operation of Esports competitions.

Prerequisites & Notes
ESM 101

(Cr: 3)