BUS 444 - Contemporary Topics in Marketing

AS NEEDED
This course involves in-depth study of a select number of contemporary topics. Topics and course descriptions change semester to semester. Example topics include public policy and ethical considerations when marketing to vulnerable consumers, legal considerations of predatory marketing or misrepresentations (e.g., “green washing” and “pink washing”), and responsibilities implementing modern marketing techniques (e.g., advergaming, and ambush marketing). Course may be taken for credit more than once as long as the course content is new.

Prerequisites & Notes
BUS 200 or permission of instructor and junior or senior class status

(Cr: 3)