SM 220 - Technology and Innovation in Sport Management

FA/SP
This course provides an overview of how the information technology is changing the nature of management practices in sport in modern society and addresses the topic of utilizing information technology for improving the efficiency of sport management. Students explore the many facets of technology in the business and operation of sport and athletic administration including data analytics, sales, marketing and promotions; media relations; ticketing, operations and facilities management. The intentional use of technology aims to provide a more robust, blended learning experience for enrolled students.

Prerequisites & Notes
SM101 or permission of instructor.

(Cr: 4)