May 21, 2024  
2021-2022 Endicott College Academic Catalog 
2021-2022 Endicott College Academic Catalog [ARCHIVED CATALOG]

CMM 312 - Strategic Media Planning

Students learn the planning process used to develop a marketing campaign. Utilizing research and data, students develop effective marketing planning. After studying case studies of real-world strategic marketing and media plans, students develop, present, and defend their own strategic marketing and media plans based on specific marketing objectives. The course emphasizes creative problem solving with hands-on group work that simulates a real-world work environment.

Prerequisites & Notes
CMM 103 and junior class status

(Cr: 3)