Oct 24, 2021  
2021-2022 Endicott College Academic Catalog 
  
2021-2022 Endicott College Academic Catalog

BUS 307 - Market Research


FA/SP
This course discusses the tools and techniques available for gathering, analyzing, and using information to aid marketing decision making. It covers topics such as problem definition, research design formulation, measurement, research instrument development, sampling techniques, data collection, data interpretation and analysis, and presentation of research findings.

(Cr: 3)