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Nov 21, 2024
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2021-2022 Endicott College Academic Catalog [ARCHIVED CATALOG]
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HTM 213 - Hospitality Sales and Marketing
FA/SP
The service sector has distinctive features in its marketing and sales strategy. An in-depth examination of the unique principles and practices of services marketing is explored. Emphasis is placed on market research, target markets, promotions, and advertising. The impact of sales is analyzed from the perspective of multiple vantage points including buyer, seller, and corporate.
(Cr: 3)
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