Oct 18, 2021  
2021-2022 Endicott College Academic Catalog 
  
2021-2022 Endicott College Academic Catalog

CMM 335 - Social Media and Marketing


FA/SP
Students explore the rapidly changing world of social and digital media and how it is applied to the practice of marketing communication. After studying the concepts and theories behind communicating through digital media, students create social media marketing plans to support specific campaign initiatives through the use of these digital media.

(Cr: 3)