May 21, 2024  
2021-2022 Endicott College Academic Catalog 
    
2021-2022 Endicott College Academic Catalog [ARCHIVED CATALOG]

CMM 204 - Promotional Writing


AS NEEDED
Application of copywriting for print, broadcast and digital marketing communication. Includes integration of copy and graphics, media advantages and restrictions, amplification, proofing and style, and use of rhetorical devices in the planning and development of advertising campaigns to meet specific client objectives. 

(Cr: 3)