May 19, 2024  
2021-2022 Endicott College Academic Catalog 
    
2021-2022 Endicott College Academic Catalog [ARCHIVED CATALOG]

CMM 203 - Public Relations


FA/SP
Overview of basic principles, concepts, and relationship of theory to practice. Special emphasis on role in society, public opinion, effective strategies and tactics, process, identification of publics, publicity techniques, and effective use of media.

(Cr: 3)