Nov 28, 2021  
2021-2022 Endicott College Academic Catalog 
  
2021-2022 Endicott College Academic Catalog

BUS 403 - Integrated Marketing Communications


FA/SP
Advanced study of the major marketing communication functions including advertising, direct marketing, sales promotion, public relations, and personal selling. Application and integration of these various functions in developing effective campaign strategies and programs are included.

Prerequisites & Notes
BUS 200 or permission of instructor

(Cr: 3)