Jan 28, 2023  
2022-2023 Endicott College Academic Catalog 
  
2022-2023 Endicott College Academic Catalog

Bachelor of Arts in Liberal Studies with a Concentration in Small Business Management


Bachelor of Arts in Liberal Studies 

The Bachelor of Arts in Liberal Studies is a 42-course, 126-credit degree. It is not designed to overlap with existing degrees but rather to provide qualified students with an academic program that meets their unique needs. Offering students flexibility, independence, and academic rigor, this option provides undergraduate adult learners with the opportunity to draw on the resources of the entire curriculum, across disciplines while building an academic focus in areas they find most important.

Concentration in Small Business Management

The Small Business Management Concentration is a 6 course, 18 credit concentration that focuses on issues relevant to individuals who are currently, or are interested in, leading their own small business. This concentration will give students writing, communication and business development skills that assist them to lead a profitable small business within the context of their community.

Curriculum Requirements - Total Credits Required: 126


Required Curriculum


World Cultures Course (3 Cr.)
Aesthetic Awareness & Creative Expression Course (3 Cr.)
Literary Perspectives Course  (3 Cr.)
Individual and Society Course  (3 Cr.)
Values & Ethical Reasoning Course  (3 Cr.)
Science & Technology Course (3 Cr.)
Global Issues Course (3 Cr.)
Liberal Studies Elective* (3 Cr.)
General Education Electives  (12 Cr.) 
Core Electives (Must be 300 level or higher) (6 Cr.)
Open Electives (28 Cr.) 

*Liberal Studies Electives


Foreign Language Course - 3 cr. 

Learning Outcomes


Upon completion of the program, students will:

  • Effectively communicate in writing and through oral communication.
  • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse in various disciplines.
  • Recall and apply the basic foundational knowledge of educational studies as delivered through the Baccalaureate Core.
  • Articulate the connections and distinctions between and among liberal arts disciplines, and their contemporary relevance.
  • Design, execute, and present a personal project, which synthesizes and applies, selected knowledge, skills and experiences appropriate to the students’ personal and professional goals and/or their chosen area of specialization.

In addition to fulfilling the outcomes of the Bachelor of Arts in Liberal Studies program, students completing the concentration in Small Business Management will:

  • Understand how to manage the financial, sales and public relations issues associated with small business ownership.
  • Demonstrate the writing, critical thinking, presentation and business development skills necessary to succeed in promoting and managing a small business.  
  • Demonstrate capacity to communicate and negotiate with suppliers, potential investors, customers and employees. 
  • Recognize the role of promotion, customer service and public relations in profitability running a small business.
  • Understand the role of effective project management and delegation to meet small business needs.