BUS 329 - Retail Product Development

Retail Product Development introduces the process of apparel development from idea generation to finished product. Factors affecting the process such as globalization, technological innovations, and ever-changing consumer demands are examined. Students will understand how the technical and creative processes in apparel design are structured and managed in the context of a realistic business environment. Attention is given to business planning and development, creative planning and management, technical design considerations, and production planning and costing.