Jun 24, 2024  
2022-2023 Endicott College Academic Catalog 
    
2022-2023 Endicott College Academic Catalog [ARCHIVED CATALOG]

ESM 306 - Esports Business Models


The course addresses the development, implementation, and application of Esports business models. Within the unique and innovative models for Esports entities course topics center on the analysis organizational concepts including decision making, organization of resources (physical and human), investor options, and stakeholder needs. The nine key elements of a business model including: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure are addressed within the Esports ecosystem.

Prerequisites & Notes
Junior standing or permission of instructor

(Cr: 3)