Mar 28, 2024  
2022-2023 Endicott College Academic Catalog 
    
2022-2023 Endicott College Academic Catalog [ARCHIVED CATALOG]

BUS 207 - Advanced Data Collection Tools for Marketing


FA
This course involves in-depth study of survey design techniques, including use of a survey hosting platform (e.g. Qualtrics). Topics and course descriptions will change from semester to semester. Examples of topics include survey design, ethical considerations in human subjects’ research, mastering advanced features in a survey platform, and using tablets for data collection in field studies. Students may take more than one section of this course providing the topic is different from one section to the next. 


Prerequisites & Notes
BUS200 or HTM213 or SM 203 or permission of instructor. Course may be repeated up to 3 times for academic credit, as long as the course content is different.

(Cr: 1)