May 20, 2024  
2022-2023 Endicott College Academic Catalog 
2022-2023 Endicott College Academic Catalog [ARCHIVED CATALOG]

BUS 306 - Behavioral Finance

Financial theories and models developed in the past decades rely on the assumption that people are rational. Evidence suggests otherwise. In more recent years theoretical as well as empirical studies have emerged that expose deficiencies in the established paradigm. Behavioral finance studies the impacts of psychological forces and cognitive biases on our financial decisions. This course will explore the human component of markets and provide insight into how behavioral finance complements traditional models in more accurately describing the dynamics of financial markets.

Prerequisites & Notes
BUS210 or permission of instructor

(Cr: 3)