Dec 04, 2023  
2022-2023 Endicott College Academic Catalog 
2022-2023 Endicott College Academic Catalog [ARCHIVED CATALOG]

CMM 332 - Marketing Communication Analytics

Learn the essentials of how to measure digital marketing. Marketing analytics is a growing field that quantifies the impact of specific marketing programs on company goals. In this class, the student will learn how to measure the impact of marketing campaigns, channels, and other efforts on key goals for marketing, such as brand awareness, sales, and revenue.

Prerequisites & Notes
Junior year status or permission of instructor

(Cr: 3)