May 22, 2024  
2022-2023 Endicott College Academic Catalog 
    
2022-2023 Endicott College Academic Catalog [ARCHIVED CATALOG]

SM 203 - Sport Promotion and Marketing


FA/SP
Students apply fundamental marketing concepts to the sport industry. Students explore the uses of sport as a promotional vehicle. The course provides an in-depth analysis of sport as a product, sport consumer markets, and sport product markets. Students prepare and organize marketing, promotional, and public relations campaigns.

Prerequisites & Notes
SM 102 or permission of instructor.

(Cr: 3)