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Dec 03, 2024
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2022-2023 Endicott College Academic Catalog [ARCHIVED CATALOG]
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SM 203 - Sport Promotion and Marketing
FA/SP
Students apply fundamental marketing concepts to the sport industry. Students explore the uses of sport as a promotional vehicle. The course provides an in-depth analysis of sport as a product, sport consumer markets, and sport product markets. Students prepare and organize marketing, promotional, and public relations campaigns.
Prerequisites & Notes
SM 102 or permission of instructor.
(Cr: 3)
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