Dec 04, 2023  
2022-2023 Endicott College Academic Catalog 
    
2022-2023 Endicott College Academic Catalog [ARCHIVED CATALOG]

CMM 204 - Promotional Writing


FA/SP
Application of copywriting for print, broadcast and digital marketing communication. Includes integration of copy and graphics, media advantages and restrictions, amplification, proofing and style, and use of rhetorical devices in the planning and development of advertising campaigns to meet specific client objectives. 

(Cr: 3)