May 21, 2024  
2022-2023 Endicott College Academic Catalog 
2022-2023 Endicott College Academic Catalog [ARCHIVED CATALOG]

BUS 350 - Global Marketing Management

Focus is on the unique problems associated with managing marketing operations across national borders. Topics include: the impact of culture on the global marketing environment; how to identify global market opportunities for an existing enterprise or a new venture; how to apply industry analysis, assessment of risk, and new customer identification techniques in an international context; and how to develop and implement effective comprehensive marketing strategies on a global scale.

Prerequisites & Notes
BUS 200 or permission of instructor

(Cr: 3)