Jul 02, 2022  
2015-2016 Undergraduate Catalog 
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 307 - Market Research

This course will discuss the tools and techniques available for gathering, analyzing, and using information to aid marketing decision making. Covers topics such as problem definition, research design formulation, measurement, research instrument development, sampling techniques, data collection, data interpretation and analysis, and presentation of research findings.

(Cr: 3)