Jun 26, 2022  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

HTM 213 - Hospitality Sales and Marketing


The service sector has distinctive features in its marketing and sales strategy. An in depth examination of the unique principles and practices of marketing service sector versus manufactured products. Emphasis is placed on market research, target markets, promotions and advertising. The impact of sales will be analyzed from the perspective of multiple vantage points including buyer, seller and corporate.

(Cr: 3)