The marketing major gives students an opportunity to concentrate their upper level study on marketing topics. Students have the flexibility to pursue higher-level skills and knowledge either within a single niche area of marketing or across a range of marketing and marketing communications topics.
Within marketing, a variety of specialized career interests can be met through a combination of courses and closely coordinated individualized study in the semester-long internship, and senior thesis. For example, through the use of electives, the internship, and senior thesis, three distinct specializations can be carved out within marketing: consumer product development and merchandising; advertising and promotional communications administration (which draws on both business and communications offerings), and international marketing (which integrates an international business and marketing focus).
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