May 27, 2019  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

School of Communication

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Students entering the School of Communication may choose from three majors - communication, digital media, and marketing communication/ advertising - that provide entry into the multi-faceted field of modern communication. State-of-the-art technology, knowledgeable faculty, and high academic standards combine to produce graduates prepared to enter the ever-changing fields of communication. The school’s commitment to incorporating the latest technology is evidenced in the Digital Media Center, a complete digital production facility that offers a professional television studio and ten nonlinear
editing suites in the post-production area.

Majors and concentrations in the school reflect the diversity of the communication field. Students majoring in digital media focus on the aesthetics of a variety of media and get hands-on experience producing video and print projects beginning their first semester. Students who opt for the marketing communication/advertising major take a variety of classes that touch on all aspects of this complex industry, including public relations, social media, and integrated marketing. Students pursuing a degree in communication explore the many ways media impact the individual and society, both locally
and internationally.

Students in the School of Communication are provided with a solid academic background that promotes written and critical-thinking skills, as well as theoretical and applied knowledge; and graduates leave Endicott with a full toolbox of skills that enable them to enter a variety of fields. Digital media students who follow the digital filmmaking concentration start careers in the broadcast industry or work for private production houses, while those who follow the digital journalism concentration may start careers with traditional newspapers or in the exciting field of electronic publishing. Marketing communication/advertising graduates gain employment at international advertising firms or in the public relations departments of a variety of businesses. Students who pursue the general major in communication find they are prepared for traditional communication-related positions and, as with the other communication programs, possess the skills to move directly into a program of advanced studies and graduate school.

Opportunities for intense, professional application in individual interest areas are available through a series of internships including the semester-long internship in the final year. Senior students complete a senior thesis, and those in the digital media major do a hands-on thesis project. ECTV, the College’s 24-hour, closed-circuit cable television and radio network, is available to showcase student productions,
including news broadcasts. ECTV and EC radio stream live from the College website. The Agency is an extra-curricular student group that provides public relations and advertising expertise to on-campus groups, and most of our digital journalism students contribute regularly to the school newspaper, The Observer. Lambda Pi Eta is an honor society within the school that sponsors communication-based events, activities, and fundraisers.

Endicott College has entered into an affiliation with the New York Film Academy College of Visual and Performing Arts (NYFA), which offers programs in filmmaking and broadcast journalism among others, taught by industry professionals. Endicott students may pursue internships at NYFA’s New York City campus and may study abroad at locations in Paris, Florence, and Sydney and Gold Coast, Australia.

Internships are an integral part of the curriculum. Through multi-level experiences in industry, students learn how to prepare for their professions.

Examples of internship sites include:

Arnold World-Wide
Boston Bruins
Boston Magazine
Community Newspapers Holdings
Fox Broadcasting Company
GAP Promotions
Hill, Holiday
Kel & Partners
New England Cable News
New England Patriots
New England Sports Network
North Shore Medical Center - PR Department
Radio Stations WJMN, KISS 108, and WBUR
The Dr. Phil Show

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