Apr 19, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

SM 203 - Sport Promotion and Marketing

Students apply fundamental marketing concepts to the sport industry. Students explore the uses of sport as a promotional vehicle. The course provides an in-depth analysis of sport as a product, sport consumer markets, and sport product markets. Students prepare and organize marketing, promotional, and public relations campaigns.

Prerequisites & Notes
SM 102 or permission of instructor.

(Cr: 3)