Apr 14, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

HTM 213 - Hospitality Sales and Marketing

The service sector has distinctive features in its marketing and sales strategy. An in-depth examination of the unique principles and practices of marketing service sector versus manufactured products. Emphasis is placed on market research, target markets, promotions, and advertising. The impact of sales is analyzed from the perspective of multiple vantage points including buyer, seller, and corporate.

(Cr: 3)