May 25, 2019  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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CMM 335 - Social Media and Marketing


Students explore the rapidly changing world of social and digital media and how it is applied to the practice of marketing communication. After studying the concepts and theories behind communicating through digital media, students create social media marketing plans to support specific campaign initiatives through the use of these digital media.

(Cr: 3)



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