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Aug 31, 2024
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
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BUS 350 - Global Marketing Management Focus is on the unique problems associated with managing marketing operations across national borders. Topics include: the impact of culture on the global marketing environment; how to identify global market opportunities for an existing enterprise or a new venture; how to apply industry analysis, assessment of risk, and new customer identification techniques in an international context; and how to develop and implement effective comprehensive marketing strategies on a global scale.
Prerequisites & Notes BUS 200 or permission of instructor.
(Cr: 3)
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