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Apr 04, 2025
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2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing Major (Bachelor of Science)
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 Return to: Academic Programs of Study
The Marketing major gives students an opportunity to concentrate their upper level study on marketing topics. Students have the flexibility to pursue higher-level skills and knowledge either within a single niche area of marketing or across a range of marketing and marketing communications topics.
Within Marketing, a variety of specialized career interests can be met through a combination of courses and closely coordinated individualized study in the semester-long internship and senior thesis. For example, through the use of electives, the internship and senior thesis, three distinct specializations can be carved out within Marketing: consumer product development and merchandising; advertising and promotional communications administration (which draws on both business and communications offerings), and international marketing (which integrates an international business and marketing focus).
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Curriculum Requirements - Total Credits Required: 125-126
Freshman - Credits: 33-34
- Aesthetic Awareness and Creative Expression General Education Requirement (Cr: 3)
- Science and Technology General Education Requirement (Cr: 3–4)
- World CulturesGeneral Education Requirement (Cr: 3)
- Business Computers I, II or Elective (Cr: 3)
Sophomore - Credits: 32
- Individual and Society General Education Requirement (Cr: 3)
- Literary Perspectives General Education Requirement (Cr: 3)
- Elective (Cr: 3)
Junior - Credits: 30
- Marketing Electives (Cr: 9)
- Values and Ethical Reasoning General Education Requirement (Cr: 3)
- Elective (Cr: 3)
Senior - Credits: 30
- Marketing Elective (Cr: 3)
- Electives (Cr: 6)
Marketing Electives
Choose four (4) from the following: |
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