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Dec 30, 2024
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2007-2008 Undergraduate Academic Catalog [ARCHIVED CATALOG]
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HTA 213 - International Hospitality Marketing
An in-depth examination of the critical aspects of global marketing within the hospitality industry. Emphasis is placed on the non-traditional aspects of marketing the service-based hospitality product, product differentiation, market segmentation, target marketing, and the unique marketing mix in the international hospitality industry.
(Cr: 3)
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