Jun 23, 2024  
2007-2008 Undergraduate Academic Catalog 
2007-2008 Undergraduate Academic Catalog [ARCHIVED CATALOG]

CMM 203 - Public Relations

Overview of basic principles, concepts, and relationship of theory to practice. Special emphasis on role in society, public opinion, effective strategies and tactics, process, identification of publics, publicity techniques, and effective use of media.

(Cr: 3)