Nov 30, 2020  
2007-2008 Undergraduate Academic Catalog 
    
2007-2008 Undergraduate Academic Catalog [ARCHIVED CATALOG]

CMM 403 - Integrated Marketing Communications


Advanced study of the major marketing communication functions including advertising, direct marketing, sales promotion, public relations, and personal selling. Application and integration of these various functions in developing effective campaign strategies and programs.

Prerequisites & Notes
BUS 200 or permission of instructor.

Crosslisted with BUS 403.

(Cr: 3)