SLD 535 - Sales Techniques in The Sport Industry

Understanding and developing sales concepts, principals and strategies to generate revenue is critical in the sports industry. Selling a new idea to your manager or colleague can also be valuable. This course will provide a comprehensive overview of the sales process, buying process, effective selling techniques, best practicesin the sports industry, and an understanding if the various sales roles in sports organizations, such as in tickets, sponsorship, retail and licensing. Through an analysis of challenges and future trends, students will gain practical sales applications useful for many jobs within sports.

Credits: 3