SLD 506 - Sport Entrepreneurship

Students will explore issues related to business and sports, focusing on how to start and run a sports business, the management and techniques and strategies required for starting a successful sports entity, and evaluation of the business. Students will develop a conceptual framework through definitions, models, and the utilization of case studies. Specific topics will include program and event studies, bid preparation, public and corporate sponsorship,
negotiations, and volunteer staff management.

Credits: 3