SLD 511 - Sport Marketing and Media

Students will explore the importance of effectively marketing sports to target populations. Special emphasis is placed on the unique aspects of sport products, markets, and consumers. Students will study of the marketing mix as product, place, promotion, public relations, and price to understand the marketing of sport as a unique enterprise. Students will develop their own marketing plan in the sport leadership setting. In addition, students will current
cases/practices in order to simulate decision making in athletics.

Credits: 3