HMT 580 - Revenue Management in the Global Marketplace

Global Hospitality Revenue Generation will investigate how the combination of price, supply and demand, can optimize revenue objectives to ensure maximum profitability. This course focuses on how the organization can structure its price and product availability across distribution channels in order to maximize profitability. Students will review the main revenue management methodologies that are utilized within the global hospitality industry. Issues covered in this class will include legality and customer backlash within the context of price and product offerings, varying product availability for strategic revenue generation, and modeling for product pricing, budgeting, and product design.

Credits: 3